read branding related blogposts from sendero's client projects

For years, Restaurant Under had held a coveted spot on my wish list—a place of magic nestled five and a half meters below the surface in Norway, promising an enchanting exploration of the wonders beneath the sea.

In the vast world of marketing and branding, understanding the personality and motivations behind your brand is pivotal for success. The concept of brand archetypes provides a fascinating lens through which we can explore the essence of a brand.

We strive to help our brands build and reshape their story so that they can be better launched into the hands of consumers worldwide. Collaboration with our brands is a crucial part of this process, as we want each of our brands to present themselves optimally and act according to the brand values they embody.

Your brand represents the heart and soul of your connection with your audience, the driving force behind your efforts, the problems you aim to solve, and the unique voice and messaging that sets you apart from the crowd.