Unluck your brands potential:
"Why is The Ruler never depicted as a woman? Across the internet, archetypes have largely remained in the classical forms of 'the hero' or 'the caregiver.'
At Sendero, we aim to shatter these norms. We have illustrated the characters in a way that resonates with 2023, embracing the spirit of the times and breaking free from traditional standards."
In the vast world of marketing and branding, understanding the personality and motivations behind your brand is pivotal for success. The concept of brand archetypes provides a fascinating lens through which we can explore the essence of a brand. Just like individuals, brands have distinct personalities that can be categorized into twelve archetypes, each with its unique traits and characteristics. Aligning your brand with the right archetype can be a game-changer, guiding your team's efforts and enhancing your brand's identity in the eyes of your audience.
Discovering the Twelve Brand Archetypes
The Innocent: Pure, optimistic, and honest. Think of brands like Coca-Cola and Dove, radiating sincerity and simplicity.
Everyman: Relatable, down-to-earth, and genuine. Brands like IKEA and Levi embody the spirit of the everyday person.
Hero: Courageous, determined, and inspiring. Nike and Tesla are iconic examples of brands that motivate their customers to achieve greatness.
The Rebel: Rebellious, daring, and unconventional. Harley-Davidson and Off-White are perfect examples of brands that challenge the status quo.
Explorer: Adventurous, independent, and curious. Brands like Jeep and Red Bull appeal to the wanderlust in all of us.
Creator: Innovative, imaginative, and expressive. Apple and LEGO captivate audiences with their creativity and innovation.
Ruler: Authoritative, organized, and responsible. Louis Vuitton and Rolex exude a sense of control and excellence.
Magician: Visionary, charismatic, and transformative. Disney and Dyson use magic to captivate and inspire their audiences.
Lover: Passionate, sensual, and intimate. Victoria's Secret and Chanel create emotional connections through desire and pleasure.
Caregiver: Nurturing, compassionate, and empathetic. Netflix and UNICEF embody the caring and supportive archetype.
Jester: Playful, spontaneous, and humorous. M&M's and Ben & Jerry’s bring laughter and joy to their customers.
Sage: Wise, knowledgeable, and reflective. Google and Oprah Winfrey are trusted sources of information and wisdom.
Start your journey today
If you're embarking on a brand-building journey or seeking to enhance your personal development, consider delving into the world of brand archetypes. At Sendero we've collaborated with the talented illustrator Ziggy to create a modern deck of archetypes cards, tailored to align perfectly with your brand's essence.
Your own personalized Brand Archetype Deck awaits
We invite you to invest in your brand insights and join us in this exciting co-creation venture. By understanding your brand's archetype, you can sharpen your team's focus, enhance your brand's identity, and connect with your audience on a deeper level. Let's embark on this transformative journey together, connecting different paths for aligned brand building.
More information about your personal brand deck?
Contact at info@senderostudio.nl
