Sendero means "path" in Spanish and just like every brand has its own journey, we’re here to help shape it.
Powered by a collective of world-class creatives, sendero studio blends creative direction, strategic thinking, and visual storytelling into identities that connect. We specialize in building brands from the inside out: starting with your DNA, defining your message, and rolling it out across touchpoints from visual identity and campaigns to digital platforms. Our network includes all types of creatives so we can scale each project to what it needs most.
Hi, I’m Lieke founder of sendero studio, creative brand strategist, and senior art director based in Amsterdam. With a background in fashion, lifestyle and hospitality, I developed a strong sense for aesthetics, clarity and storytelling.
Over the past 8+ years, I’ve worked on a wide range of brand and content projects from building visual identities to leading creative campaigns.I believe that strong brands are built on strategy, shaped through design, and brought to life with intention. Whether I'm sketching out a new brand concept, refining a content plan or art directing a shoot I work closely with clients to create stories that connect.
Outside of work, you’ll often find me near by the sea, hopping between coffee spots, or planning the next creative escape.
Lieke Bergman
Hi, I’m Annika, brand creative and concept developer at sendero studio. What began as a passion for fashion quickly evolved into a love for building brands combining creative direction with storytelling that connects.With a background rooted in fashion and lifestyle, I approach each project with a holistic mindset, always attuned to a brand’s unique identity and vision.
As a Gen-Z creative shaped by the world of social media, I see branding as more than visuals — it’s about creating a feeling that sticks.Curiosity and creativity fuel everything I do.
I’m constantly inspired by art, culture, and environments that spark new ideas and I bring that energy into every brand story we help shape.
Annika Schaten
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sendero studio is a creative partner for brands ready to tell their story through branding, design and content that resonates.
sendero studio